Conversion rates from website visits to actual phone calls could be anywhere from 0% to 50%. Other than asking clients how they heard about your business, how can you narrow down these numbers and more accurately identify where you lie in the spectrum? The answer: Phone number tracking systems. That’s right, a system that takes guess work out of the equation, and lets you track which marketing effort, i.e. banner ads, pay-per-click, search engine, etc., is converting into phone calls.
These systems work by assigning each of your internet marketing channels a specific phone number (these calls are routed to your main business number so that you won’t have multiple phone numbers to worry about), making it possible to track which specific channel is working best. Many phone number tracking systems also allow you to:
- record calls for analysis: how the call is handled, & what your customers need
- provide detailed call information: length of call & geographic location of caller
- integrate data into Google Analytics
An awesome feature is being able to assign phone numbers to keywords and referrals through links in order to track conversions from SEO! Tracking both online and phone traffic from your website will allow you to more accurately determine your ROI.
Tags: website conversion rates, website to phone call conversion
